Why use “pure makeup”, you might ask.
Pure mineral makeup binds to oils, not water. This gives the makeup a natural water resistance and is much better for your skin then conventional cosmetics. Makeup contains chemicals, oils and other additives that can either irritate sensitive skin or cause unnecessary breakouts. Makeup is actually good for people to wear, as long as they are not wearing products harmful to their skin. Most of the cheaper foundations on the market have a list of ingredients that potentially harmful to your skin. Mineral makeup is the safest because it stays attached to the natural oils in a person’s skin and doesn’t go into the pores.
Makeup acts as a protecting agent against free radicals. Almost any barrier between your skin and the environment is good, so long as it’s still letting your skin breathe, which most makeup doesn’t. Mineral foundation allows your skin to breathe while still offering protection. Because of the use of titanium dioxide in most mineral products, it’s also an excellent SPF. When mineral makeup is done right, it is much more versatile than most makeup. You can mix the mineral foundation with water, moisturizers and creams to make a liquid foundation consistency if that’s what you like. You can conceal with it or just use it as a light coverage. Loose power pigments are great for your skin. Jane Iredale carries these loose powder pigments with no additives, fillers, or dyes.
Most pure mineral makeup has a very long and stable shelf life. Everyone wants to have their makeup collection without having to worry about throwing items out because they have gone bad. Some women don’t like wearing foundation every day; they want to have something that they don’t have to throw away after spending good money on it. Most companies put fillers in their products for that exact reason, to make you use them up quicker, or make them go bad faster. Mineral makeup is simple and it does not hold bacteria because there is no organic material in it for the bacteria to grow.
Mineral cosmetics should have very few ingredients. Mineral makeup is not only long lasting on your shelf but also on your skin. The pigment lasts a long time and a little goes a long way. With mineral foundation, using very little can give a basic coverage. For extra coverage, after lightly applying the mineral base, women can use a more concentrated amount of foundation to conceal the areas that may need special attention. This makes mineral makeup last a lot longer on your skin.